ANZSCO Code: 131114 (Public Relations Manager)
Public Relations Manager plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Public Relations Manager Skill Assessment Authority
Institute of Managers and Leaders (IML)
Skill Level
1
Alternative Titles
Communications Manager
Corporate Affairs Manager
Corporate Relations Manager
PR Manager Public Affairs Manager
Specialisation:
Community Relations Manager
External Relations Manager
Media Relations Manager
Unit Group: 1311 Advertising, Public Relations and Sales Managers
Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Skill Level
Most occupations under this unit group are skill level 1 occupation and a relevant bachelor's degree or higher can equate to this skill level. At least five years of relevant experience and/or relevant vendor certification may substitute for the formal qualification. In some instances, relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Other Occupations in this Unit Group
Consult us today to get assessment for the occupations mentioned in this unit group.
Tasks
- Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Years of experience
Applicants must meet certain employment requirements depending on their educational background and the occupation being assessed.
Applicant Holds a Relevant
Bachelor's or Master's Degree
If an applicant holds a Bachelor's or Master's degree that is highly relevant to the occupation being assessed and comparable to an equivalent AQF qualification, the applicant must demonstrate employment experience:
- in an PR-related role for at least three years; and
- in the role as Public Relations (PR) Manager for at least two years out of these three
Applicant Holds a Relevant
Bachelor's or Master's Degree
If an applicant does not hold a bachelor’s or Master's degree that is highly relevant to the occupation being assessed and comparable to an equivalent AQF qualification, the applicant must demonstrate employment experience:
- in an PR-related role for at least five years; and
- in the role as Public Relations (PR) Manager for at least two years out of these five
/Visa Options for Public Relations Manager:
407 - Training visa
489 - State or Territory Nominated - Skilled Regional (Provisional) visa
482 - Medium Term Stream - Temporary Skill Shortage visa
187 - Regional Sponsor Migration Scheme visa
494 - Employer Sponsored Stream - Skilled Employer Sponsored Regional (Provisional) visa
491 - State or Territory Nominated - Skilled Work Regional (Provisional) visa
Overview of Key Employment Statistics for Public Relations Manager ANZSCO 131114:
Employed
10,800
Part-time share
15%
Female share
72%
Median weekly earnings
N/A
Median age
41
Annual employment growth
N/A
State distributions
Learn how Public Relations Manager ANZSCO 131114 professionals are spread across different states and territories.
New South Wales
38.1%
Victoria
29.5%
Greenland
12.7%
South Australia
3.8%
Western Australia
7.0%
Tasmania
1.3%
Northern Territory
0.9%
Australian Capital Territory
6.6%
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Frequently
asked questions
Have a look at frequently asked questions.
What is the ANZSCO code for a Public Relations Manager?
The ANZSCO code for Public Relations Manager is ANZSCO 131114, as classified by the Australian and New Zealand Standard Classification of Occupations (ANZSCO).
What is the minimum qualification required for skill assessment as Public Relations Manager?
To receive an assessment as Public Relations Manager ANZSCO 131114, you typically need a relevant Bachelor’s or Master’s degree along with a PR related role for at least three years and in the role as Public Relations Manager for at least two of the above three years. If you do not hold a relevant bachelor's or master's degree but demonstrate experience in a PR related role for at least five years in which at least two years in the role of Public Relations Manager.
What tasks are typically performed by Public Relations Manager ANZSCO 131114?
Public Relations Manager ANZSCO 131114 plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Is Public Relations Manager a high demand occupation in Australia?
Public Relations Manager is at economy-wide average future demand with it not being in shortage in all states of Australia as per Skills Priority List 2023. It is also included on the Regional List which highlights it as a skill in demand in Australia.
How much does a Public Relations Manager make?
The average annual salary for Public Relations Manager jobs in Australia in 2024 ranges from $110,000 to $130,000.