ANZSCO code: 131112 (Sales and Marketing Manager)
Sales and Marketing Manager plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
Sales and Marketing Manager Skill Assessment Authority:
Institute of Managers and Leaders (IML)
Skill Level
1
Specialisation:
Business Development Manager
Market Research Manager
Unit Group: 1311 Advertising, Public Relations and Sales Managers
Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Skill Level
Most occupations under this unit group are skill level 1 occupation and a relevant bachelor's degree or higher can equate to this skill level. At least five years of relevant experience and/or relevant vendor certification may substitute for the formal qualification. In some instances, relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Other Occupations in this Unit Group
Consult us today to get assessment for the occupations mentioned in this unit group.
Tasks
- Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Years of experience
Applicants must meet certain employment requirements depending on their educational background and the occupation being assessed.
Applicant Holds a Relevant
Bachelor's or Master's Degree
If an applicant holds a Bachelor's or Master's degree that is highly relevant to the occupation being assessed and comparable to an equivalent AQF qualification, the applicant must demonstrate employment experience:
- in an sales & marketing-related role for at least three years; and
- in the role as Sales & Marketing Manager for at least two years out of these three years.
Applicant Holds a Relevant
Bachelor's or Master's Degree
If an applicant does not hold a bachelor’s or Master's degree that is highly relevant to the occupation being assessed and comparable to an equivalent AQF qualification, the applicant must demonstrate employment experience:
- in an sales & marketing-related role for at least five years; and
- in the role as Sales & Marketing Manager for at least two years out of these five years.
/Visa Options for Sales and Marketing Manager:
190 - Skilled Nominated visa
407 - Training visa
489 - State or Territory Nominated - Skilled Regional (Provisional) visa
482 - Short Term Stream - Temporary Skill Shortage visa
187 - Regional Sponsor Migration Scheme visa
494 - Employer Sponsored Stream - Skilled Employer Sponsored Regional (Provisional) visa
491 - State or Territory Nominated - Skilled Work Regional (Provisional) visa
Overview of Key Employment Statistics for Sales and Marketing Manager ANZSCO 131112:
Employed
118,500
Part-time share
13%
Female share
42%
Median weekly earnings
N/A
Median age
42
Annual employment growth
N/A
State distributions
Learn how Sales and Marketing Manager ANZSCO 131112 professionals are spread across different states and territories in Australia.
New South Wales
37.9%
Victoria
28.7%
Greenland
17.7%
South Australia
5.4%
Western Australia
8.2%
Tasmania
0.9%
Northern Territory
0.4%
Australian Capital Territory
0.9%
Are you planning to complete a skill assessment from Engineers Australia but have no idea how to get started? Book our free consultation today to get expert advice.
Frequently
asked questions
Have a look at frequently asked questions.
What is the ANZSCO code for Sales and Marketing Manager?
The ANZSCO code for Sales and Marketing Manager is ANZSCO 131112, as classified by the Australian and New Zealand Standard Classification of Occupations (ANZSCO).
What is the minimum qualification required for skill assessment as Sales and Marketing Manager?
To receive an assessment as Sales and Marketing Manager ANZSCO 131112, you typically need a relevant Bachelor’s or Master’s degree along with a sales and marketing-related role for at least three years and in the role as Sales and Marketing Manager for at least two of the above three years. If you do not hold a relevant bachelor's or master's degree but demonstrate experience in a sales and marketing-related role for at least five years, with at least two years in the role of Sales and Marketing Manager.
What tasks are typically performed by Sales and Marketing Manager ANZSCO 131112?
Sales and Marketing Manager ANZSCO 131112 plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
Is Sales and Marketing Manager a high demand occupation in Australia?
Sales and Marketing Manager is at economy-wide average future demand with it being in shortage in all states of Australia as per Skills Priority List 2023. It is also included on the Medium and Long-term Strategic Skills List (MLTSSL), which highlights it as a skill in demand in Australia.
How much does a Sales and Marketing Manager make in Australia?
As per SEEK, the average annual salary for Sales and Marketing Manager jobs in Australia in 2024 ranges from $90,000 to $110,000.